Skills necessary to become a successful content writer.
Writing is a dream job, but not for everyone. Some writers are hired to write product descriptions for catalogues, and some turn out to be J.K. Rowling. Unfortunately, however, most authors are more likely to write product descriptions than bestsellers.
While successful content writers live enviably (they work at home, schedule and work as long as they like), the vast majority of them have difficulties with a living wage. They lack the skills necessary to succeed. Because no matter how talented they are, just writing is not enough. So, if you want to succeed as a content writer, you need a full set of business skills.
- Successful content writers need to have different writing styles.
The reason is that each form of writing has its own style. The news is delivered in AP style, in short, in informative paragraphs with the essence of the story at the top. Blogging is nice, friendly and often tactful. The copy of the ad is short and convincing. White books are long; they describe the problem and offer a solution. But independently of each other, each category is satisfied, and the style teacher of each author makes them more valuable and in demand.
2) Authors of successful content do not choose topics randomly.
“Idea” is a fashionable word from the marketing industry that describes the creative process of searching for an object, name and angle for writing, and begins with an analysis. Most ideas are implemented in a team environment, but freelance writers are often independent. Therefore, it is useful to know how professional marketing teams generate ideas. Before you do that, successful content writers should do it:
– Understand your audience. Marketers call it a “buyer” creation. If you know who your readers are, you can write whatever they want to read. You write for your audience. Not for you, not for your company, not for your brand.
– Do a keyword study. Buzzzsumo.com has shown that “writing content” is a better keyword than “content writer”, which has led to a name change. The site also showed that publications on how to make them popular are very popular. One report by Neil Patel on how to generate thematic ideas was presented almost 16,000 times. (faints)
– Look at the competition: What are the successful content shared by others in your industry? A competitive content audit will give you a lot of information. This is not only what your competitors share, but also who links to your content, blogs, tweets and publishes it elsewhere.
– Create a flexible title. Once you’ve learned keywords, competitors and readers, take your time, choose a topic and create a title that will interest your readers. The title makes people read… or not. The most important words in your publication are the title and meta description.
- Successful content writers are original.
This is your reputation. Each publication with its own title must be original. It probably sounds crazy when tens of thousands of people write on the same topics, but it’s easier than it looks. Every talented writer can bring a unique voice, a different point of view or a new light to an overworked subject.
- Plagiarism is bad for SEO, bad for your employers and worse for you. Protect your reputation and your career by taking precautions. Before you present your work, use the online plagiarism program to test plagiarism. For all content, it’s easy to accidentally repeat the recording.
- 4 Successful content authors are familiar with SEO, HTML, CSS and WordPress.
- Don’t panic. Don’t panic. You only need a few basics. WordPress themes have different levels of automatic functions, and sometimes the only way to make your text look the way you want it to is to manipulate the text/HTML tab and code to create a tag title or solve an interval problem. It’s worth taking the time to learn the basics.
- Updating your SEO skills is also very important. Search engine algorithms are constantly evolving and authors need to keep up with the times. One thing has not changed: High quality is always in demand. If you can write detailed content from a unique perspective, you will be in demand.
- 5 Successful content authors are social media specialists.
- The name awareness is very important. Social media offers everything you need. Create your own audience, meet publishers and interact with industry experts. When your letter is published, the pleasure begins. The more active you are on social media, the more likely your subscribers are to recommend your content. Successful content authors are active, public and friendly people.
- So remember to write “Success” again. These are no longer words on paper once the word “writer” is added to the word “content”. Content authors are specialists for marketing, SEO, page programming and social media butterflies. With the right skills, you will be successful and find that your job is the best in the world.
- How to create great content for your website
- In their book “A Million Dollar Internet Presence”, authors Chad Barr and Alan Weiss present tactical strategies for building a brand and a company on the Internet. In the following, the authors describe proven and real-world methods for developing provocative and engaging content as well as the key elements of a successful website.
- The content can be royal, but the provocative content is an ace.
- Your website only has a few seconds to interest you. Think of the articles you’ve read, the speeches you’ve heard, the books you’ve started reading. The initial effect helps people determine whether they want to spend more time reading, listening or observing. Too much competition in time to expect people to invest too much energy and resources to try to overcome this painful introduction.
- The provocative documents of an auditing firm can contain six reasons why you pay too much tax, why profit is more important than profit, and how you can get your clients to offer you more than you ask.
- You should be nervous, but you don’t have to stab anyone in the eye. You need to be ready to challenge and have fun, not to brag and not to brag. Your website, and especially your homepage, must be provocative enough to be remembered and others who say to their colleagues, “You should visit this website.
- Let’s look at some of the best ways to get the provocative ideas you need:
- – Read books and related publications, summarize your readings, and document your ideas.
– Brainstorming with other people. Hire a team of trusted consultants. Membership in a strong group of trusted inspirers and consultants is a great way to improve your ideas and creativity.
– Invest in personal development. There is a Japanese proverb that says, “I will learn something, then creativity will come.
– Challenging basic assumptions. This applies not only to your own assumptions, but also to those of your consultants and clients. You get new ideas to find the right solution.
– Look at things from a different perspective. Discuss the advantages and disadvantages of the concept. Clients do not necessarily ask us to agree with them, but question their views and opportunities to improve their business.
– Think of a story. Using history to convey a certain concept makes us develop ideas to make them more effective.
– Ask the others. It’s a great way to find out, get new ideas and use effective marketing when you develop new audio and video content for your website and the person you’re interviewing.
– Social networks. By joining effective and intelligent online communities, you can quickly find out what you are being asked to do and what you are discussing and how you can help others.
Our own “mandatory” content for your site includes a homepage with typical customer service results of at least one video certificate plus text rotation (at intervals of about seven seconds) and a dramatic and attractive price. The menu should include case studies, a list of clients, position papers, biography, contact information, product and service offerings, and a video explanation of the various offers. Give each page a different perspective.
Perhaps looking at thousands of websites over the years, we have come to the conclusion that three key conditions must be met for your online business to succeed:
– Design. Your website must be professional, attractive and attractive, easy to navigate and quickly attract the attention and interest of visitors. The correct use of images is as important as the use of photos of your actions and your customers.
– Content. Your website should be focused on the interests of your visitors, what they get out of it, and how they can improve their business and their lives. This requires the development of strong content in the form of constantly evolving products, services and intellectual property.
– Strategy and tactics. Determine what a company should look like, how it should position itself online, and which components of the Internet are critical to the success of the company. Decide how you should contact and communicate with customers: Will they buy products, read articles, subscribe to newsletters, communicate through blogs and online communities?
Without these three elements, the effectiveness of your website will be seriously undermined. For example, a website that is well designed and has quality content, but does not have a certain strategy and tactics, is like driving a big car without a GPS system or an effective map. You will be wondering why you cannot achieve your goal. If you have excellent content and effective strategies and tactics, but you still have poor design and navigation, visitors will close their browsers or press the return button to return to the previous site.
Do not try to select, mark or identify each individual element. Focus on what is most important to your trust. If your strength is in leadership, don’t worry that blog posts will be highlighted in your movie reviews. Use devices such as Google Alerts to find out how you are perceived and recognized. If your positioning is focused on topics that are only within your real value, change what you focus on.
The Salesforce/Pardot survey has shown that consumers believe that trust in the company’s content is three times more important than trusting real brand employees. 97% of respondents to the same survey also said that poor content negatively affects their trust in the brand.
Most companies understand that they need to improve their content set, so our latest article on tips for writing web content has become one of the most popular ones we have ever written. But just wanting to improve doesn’t make you a great author of content for a website, and the differences between strong and weak marketers can change brand perception, web traffic and conversion significantly.
You don’t want to waste hours searching and writing content. You want a return on investment. So tick this list of tips for writing content and keep it handy when you create content for the Internet.
Tips for writing web content
1. Always start by looking for keywords for SEO.
Before you start writing content, you need to know what you’re writing about, and you can kill two birds with one stone, combining search engine optimization and planning your editorial calendar. Neil Patel, the author of the New York Times bestsellers and marketing specialist, for good reason describes keyword research as “the most important part of digital marketing” and “how we keep our ears open.
SEO’s keyword search tells you which topics Google (and your target group) finds relevant.
It highlights the content strategy of your competitors and shows the strengths and weaknesses of your own competitors. It also allows you to optimize individual articles and the overall content strategy to increase traffic.
The ROI is unbeatable. The FCS website generates more than $400,000 in organic traffic per year (as with AdWords, getting the same number of page views will cost more than $400,000). And all it takes is a little more time to search and adjust periodically to update content and target keywords.
It contains everything you need to know about the tools we use to do the job, how you can use them to get your own results. Get a free copy now!
2. filling in keywords is never the right thing to do.
Keywords are a way to make your content valuable, readable and searchable. But when you start searching for keywords, it’s the other way around.
A website full of keywords seems dubious and unreliable – for both Google and readers. Your conversion rate and SERP rating decreases with the number of pages viewed. Readers begin to perceive it as the bottom page and quickly return back, and over time, search engines destroy your domain.
Search engines are very smart these days. You do not need to work with grammatically incorrect keyword expressions just because they are used by researchers. You don’t need to work in every possible search option for a Google search term to understand the content of your site.
3. strive for strong calls to action (CTAs)
What do readers have to do with the content you create? If your only answer is, “Well, read it, I suppose”, you should go back to the drawing board. Before you start writing, you need to know that your call to action will sound and make it so convincing that readers cannot help but click. This allows you to combine content writing with marketing goals and prove the return on investment.
What calls to action should companies use in their content?
Here are some examples of prompts that can be included in almost any target page of a message or blog:
– Desired user action: Download the resource. Download our free guide for more expert advice on the subject.
– Desired user actions: Subscribe to the newsletter. Subscribe to exclusive resources in your inbox every week.
– Desired action of the user: receive a demo version. Schedule a free demo version of[program/application name] to see how many hours you can save each day.
– User’s desired actions: Sharing content on social networks. Do you know someone who needs this advice? Share this article and tag your colleague!
– The action requested by the user: Buy. Click here and use the promotional code “CONTENT” to save 30% on the purchase of[products or services].
When you write calls to action, you put yourself in the reader’s shoes: What does it take for a company you’ve never heard of to convince you to do something, even if it’s so easy to share this article with a friend? Associate it with your goals now: How to create CTAs and content that match your company’s marketing and sales KPIs and really convince readers to act?
4. e-mail against e-mail, Internet against Internet and other forms of debate
The language is constantly evolving and website authors must be aware of trends in order to be attractive to today’s audience. For example, many companies would never have used a single gender-neutral “them” in the early 2000s. The only language authorities that make you write “him” are secondary school English teachers.
In addition, the term “e-mail” has long been considered the appropriate term by major authorities such as AP and the New York Times, but one after the other they were inferior to the other. The same applies to “Internet” capital letters. There are people who still treat it like a name, but none of them work as editors for The Guardian, The Economist or the BBC.
The fact is that whatever your favorites are, your online message is for your audience, not for you.
Play safely by following AP conventions or other recognized style guidelines, or by creating your own house style guidelines that comply with modern rules of use. Be consistent and modern.
5. always a hyperlink to your sources.
If you link to the content of another website, be sure to do so. It’s a good etiquette on the Internet, and you want the same courtesy. Always list your sources, even if you are afraid they will redirect your traffic to another site – and you can always choose “Open a link in another window” if you are so concerned about saving your traffic.
In addition to the fact that offers are the right solution, they can also help you get backlinks.
6. Let the reader feel something.
There are many factors that influence the virus content. Promotion is an important factor, and brand identity, timing and luck play a role.
In a recent article, Hubspot asked three marketers why the content was becoming viral. While everyone focused on different factors, all three stressed the importance of creating web content that is emotionally responsive to the reader. Megan Conley, a content marketing strategy specialist at HubSpot, said so:
We all have opinions about what content can be transmitted by viral means: social video without sound, data-based explanation, perfectly synchronized news broadcasting. But no matter what format, it’s a matter of emotion. Does history make you angry, inspiring, and understandable? With everything you create, you have to ask yourself: I wonder if it would be scrolled in my news feed? If the answer is no, it’s not worth it. Your online content habits are your best advice.
So the next time you write an ad or an article on the Internet, ask yourself the following question: “What good is this story? How can I achieve more emotional impact? Find it, and you may have viral content in your hands.
7. write down actions when writing your content.
Writing for the network must be powerful, direct and powerful. To do this, the sentence structure, word selection and style should be focused on action.
Take, for example, the usual advice on writing: “Don’t use passive collateral”.
A passive voice arises when you change the subject and object of a sentence. Instead of a lion attacking a village, you have a lion attacking a village.
Note that the second part is less exciting (even if there is a killer left in it?), because the active voice emphasizes the action with the “attacked lion”. In passive pledge, the village is a theme. The agent (the lion who committed the action) is mentioned only then with the pretext “from the lion”. This is an almost belated assumption.
As the author of the web content, you should also use unique and exciting verbs to influence the reader. Try to exchange “increased sales” for “increased sales”. Instead of “we cut costs” try “we cut costs”.
Don’t forget to change your sentence style.
Try using short, simple sentences to attract attention, then longer, more complex sentences to implement your ideas. Use interesting verbs to highlight important actions, then use more traditional verbs to distinguish them. Passive voice also sometimes plays a role – for example, to share background information or to highlight those who are affected by an action.
These small changes will not increase the number of words, but will make the content you write more exciting and interesting.
8. If you are writing for a web, cut it into pieces.
When you write the next great American novel, you can finish the paragraphs when the factions will look natural. But writing for a web is a whole new world. Online attention time is much shorter than in the Oprah book club, and this should be considered in your paragraphs.
In other words: Be short! The five-line paragraph is good, and the three-line paragraph is even better. Happy kings like Derek Halpern even made simple sentences to fly alone.
Don’t worry if the idea doesn’t seem completely “complete” before you press Enter. Error on the side of the short paragraphs and crush them!
- update your links
Most of the authors of the site content are aware of the importance of internal links. Links to other pages of your site increase search engine optimization, provide useful information to the reader and increase the number of pages viewed and the time spent on the site. But this is not enough.
You will need to revisit old messages and pages to update them with new links. This increases your search results, makes your pages more useful and relevant for users, and helps you update your content.
This is just part of a review of old and still “green” content to improve search engine optimization.
10) Invest in a good SEO suite.
You can do SEO analysis by keyword only with Google spreadsheet and some free tools, but there is a lot of data to process. And searching for all keywords and traffic data makes it easy to get lost in analysis.
Not all SEO suites solve this problem. Some people bomb you with too much data without giving you the tools you need to sort and optimize your content strategy. Other SEO tools break everything down into their own systems without giving you the data you need to draw your own conclusions. And if they misunderstand this, you won’t be able to know until your blood flow collapses.
One of the SEO tools that creates the right balance is SEMrush – in fact, we are such fans, we even became a partner!
With SEMrush you get a lot of data, but all this data is easy to understand (and even easier to export if you need to analyze it in another program).
Seriously, look at this screenshot:
All the important analyses are displayed in front of you: What keywords you estimate, how many backlinks you have, what your competition looks like and what is the total value of your keywords – even if you’re new to writing SEO content, it’s quick and easy to study.
Even when it comes to the accuracy of keyword searches, SEMrush makes it easy to analyze your data: You can sort keywords by general parameters, such as CPC or search volume, find appropriate keywords, compare competitors or limit them to a specific subdomain of your site.
Whether you’re trying to create a new blog for your brand, browse the entire site or focus on your competitors’ strategies, this is a valuable tool.
If you want to try SEMrush, click here for a free 7-day trial of SEMrush Pro!
Don’t forget about SEO best practices.
It’s not enough to repeat the keywords several times – you need to use the keyword (and related sentences) where appropriate: in URLs, H2 headings, meta-descriptions and even alternative tags for your images.
If you are using WordPress, Yoast can help you crack SEO.
Once you’ve finished entering content, expand the Yeast field and read the Content Analysis section for useful tips on what you need to improve before publishing.
12. Give your readers a reason to care from the first sentence
Good intros are hard. It can feel unnatural to skip right to the point. You want to provide some background, warm the reader up and then work your way to the main topic when you feel ready.
But by that point, your reader is long gone.
Your website isn’t literature. Site visitors aren’t there for your nuanced language or slow, measured flow. They’re there to get information or solve a problem (ideally by buying your product or service.)
And if you don’t give them a reason to care about your article, they’re going to get that information or solve that problem somewhere else.
Our intro is a good example. The first sentence is “your website represents your company.” In five words, we’ve told you why this article is important. The rest of the intro expands that, talking about how website content writing can help (or hurt) your company.
Finally, we remind you why you need us: you don’t want to waste time — “you want ROI.” So bookmark this article and reference it when you write.
Every piece of content you write should tell your readers why they should invest their time in hearing what you have to say. How will what you’re teaching them help them? What goal will they accomplish with your help? Why should they care?
13. Paint a picture
Give this paragraph a read:
“Is it just us, or do some people talk about gay dating like it’s an elaborate magic trick? Even unexperienced gay or queer persons may approach the idea of dating with the kind of abject fear one feels when opening the instructions for a new piece of IKEA furniture. ‘Am I doing this right?’ they may ask themselves, months, years and even decades into their dating careers.”
That’s the opening paragraph for blog post we wrote for our personal product client titled 8 Ways Gay Dating Is Just Like Straight Dating and it’s the perfect example to illustrate our point (pun intended).
That point is this — creating web content writing is a lot different than writing a 7th grade book report.
Your audience isn’t an overworked and underpaid teacher with no choice but to read your reworded Cliffs Notes on Lord of the Flies. Your audience is choosing to read your content (or to head elsewhere on the web). Imagery is a great way to capture their attention.
Don’t think for a second that a boring or technical topic gets you off the hook either — IKEA assembly instructions have nothing to do with gay dating (usually) but we used a visual to help the reader make the connection. Push yourself to add a little creative fiction to your website content writing and see how much more fun it is to read (and write!)
- to give readers cause for concern, starting with the first sentence.
A good introduction is difficult. It may seem unnatural to go straight to the point. You want to provide some background information, warm up the reader, and then, when you feel ready, move on to the main topic.
But by then, your reader has long since left.
Your site is not literature. Visitors to the site is not interested in your subtle language or slow, measurable flow. You are there to get information or solve a problem (ideally by buying your product or service).
And if you don’t give them a reason to worry about your article, they will get this information or solve the problem elsewhere.
Our presentation is a good example. First sentence: “Your website represents your company. In five words, we have told you why this article is so important. The rest of the introduction extends this description by explaining how writing the content of a page can help (or harm) your business.
Finally, we remind you why you need us: you don’t want to waste time – “you want a return on your investment”. So bookmark this article and refer to it when writing.
Each article you write should explain to your readers why they should waste their time listening to what you have to say. How does what you teach them help them? What goal do you want them to achieve with your help? Why should they care?
- Draw a picture.
Read this paragraph:
“Are we alone or is someone talking about gay dating as if it were a trick? Even inexperienced gays and lesbians can come up with the idea of getting to know people’s terrible fears when they give instructions on buying new IKEA furniture. “Am I doing it right? You can ask yourself about months, years and even decades of your career in the dating market.
This is the first blog we have written for our personal client under the heading “8 ways of heterosexual dating as direct dating”, and it is a great example to illustrate our point of view (pun intended).
The fact that writing web content is very different from writing a Class 7 report.
Your audience is not an overworked and low-paying teacher who has no choice but to read your new Lord of the Flies notes in Cliffs magazine. Your audience prefers to read your content (or go online). Photos are a great way to get their attention.
Don’t think for a second that you’ll get rid of a boring or technical topic – the IKEA installation guide has nothing to do with gay dating (usually), but we used visualization to make it easier for the reader to communicate. Click on yourself to add a little creative fiction to the written content of your website and see how much more fun it is to read (and write!).
- “Eat and no” against “eat and no” and “eat and no” and “eat and no”, right?
The last one! Nothing drives us crazy like people who express apostrophes in a few words.
If you have any doubts about spelling, case writing or grammar, use Google! This leads us to….
- If you’re not sure, look.
There has never been a better time to learn as we move on. Checking words, grammar, spelling, etc. that you don’t know about can help you identify mistakes and learn the rules so that you can write correctly next time without looking at them.
If you’re short on grammar, you can always download a browser grammar extension to detect problems in real time.
Don’t stop at speech mechanics. Learn about content marketing strategy, read industry blogs, and explore successful social media marketing campaigns. The more time you spend thinking and collecting new information, the better it will be for you.
Soon you will be writing your own blog posts about writing web content!
Dictionary.com is your friend, so visit the site often.
You’ll be surprised how many words people use all the time. For example, reviewing probably doesn’t mean what you think it does (actually, the opposite). Never use words until you are absolutely sure of their meaning.
Bonus: Follow Merriam-Webster on Twitter to expand your vocabulary and learn the language side of the news.
Keeping track of the dictionary on Twitter may not be interesting, but trust us: it’s a quality sequel.
- Don’t call the banana an elongated yellow fruit.
Don’t use a $3 word if you have enough for 10 cents, unless you choose the price of “the most pretentious author of the web content”.
Abuse of meaningless keywords is a good way to show that you have an MBA, but a bad way to interest readers (and it gives you a bad image).
At the same time, you should write for your audience.
Industry-specific terminology is often important to SEO and, in some cases, it can make your content clearer and more relevant to your audience.
How do you know when to use jargon? Consider this from your audience’s perspective. If you were a reader, would a specific technical term make your web essay more or less readable? Would this explain the article or would it be interpreted as a meaningless ornament? Will the plain text work as well or better?
- Revising contributions to the maximum value
Over time, the value of good web content increases. Social media accounts share them, blogs connect them, and Google increases its ranking as traffic increases. At the same time, these materials are also getting older. Information is becoming outdated, the market is changing, and the interests of users are changing.
This means that there is no content strategy like “put it on and forget it” (well, if you are good at what you do).
To get the most out of your content, you need to monitor its evolution, prioritize blogs that work well, and review them to attract new visitors.
In addition to the ongoing analysis of company stock, callbacks and web traffic, you should keep an eye on what keywords they are currently ranked by.
Often you get great results with the longest and most informative part, but the shorter part of the content can surprise you and become viral and start ranking by keywords that you don’t even mean!
Create your most valuable messages with additional content, updated information and improved keyword strategy, and you’ll be amazed at how fast your site is growing in search engine rankings.
19. Web site vs. website vs. web site
Which one is it? For the sake of love for everything fantastic, this is a site (at least says AP Stylebook, something like the Bible of the author of the web content). Neither the website, nor the website, nor other options that come to mind.
Although the “website” was already acceptable, it’s as if you call your Blackberry “mobile phone” – it makes you look just as uncomfortable with this technology.
- Keep your readings low.
In general, the easier it is to read your article, the better. Don’t you know how easy it is to read Kincaid Flash affects your content? There are many free tools to help you find them. These tools search for information, analyze your vocabulary level and evaluate your readability by class.
If your subject is not highly specialized and technical, you should strive to get a medium or lower reading level.
If your score is too high, it doesn’t mean you have to do anything stupid for readers – it just means that you may have to make easier choices or reduce complex sentences. This will allow visitors at different levels of education to benefit from your content and for readers who speak English as a second language to understand it. It also helps to maintain a clear and understandable tone, which should always be the goal when creating web content.
- creating added value
Your content creation should always bring additional value to the reader in the form of ideas and practical advice. But if you really want your content to get repetitive traffic and increase in search engines, make a farewell gift to your readers.
It won’t cost you anything. It can be a link to a free webinar (for example, our free media coverage webinar), a Google Player template or even a worksheet. Give your readers a precious memory and they will not only see your site as a great resource, but also recommend you to their friends!
Never work on your own work (at least not immediately).
Ideally, you should have someone to edit your text. If you are responsible for writing and editing web content, you should not do it on the same day. If the email is still fresh, your mind will automatically fill in the gaps in your copy and your revision will be below average. Instead, you remove it and come back another day – or at least a few hours later.
Only when, for some reason, you don’t have anyone else to do your job. Even with a good spelling check, there are things you will miss. Make sure your organization has someone who writes and edits wonderful articles that will open your eyes a second time. Remember that behind every good writer – be it a bestseller author, a Washington Post journalist or a virus marketing copywriter – there is a great writer.
If Stephen King needs a publisher, we need mortals!
The quiz covers the grammar and style errors that led to printing and asks readers to identify the errors. It seems much easier than it seems. I’ll give you the answer I got from the first attempt to show how nuanced it is – it’s one of the simplest questions, a simple problem with suspended modifiers.
- improve your skills of writing online content and conducting SEO trainings.
With sufficient discipline, strong skills of writing web content are available to all. Having excellent copies on your site is one of the easiest ways to attract the attention of new visitors (and make them share links for more – or even better). Would you like more tips and tricks for creating content?