Digital Marketing

Digital marketing

Definition of Digital marketing:

Digital marketing is the marketing of products or services using digital technology, mainly the Internet, as well as mobile phones, advertising displays and other digital media.

The development of digital marketing since the 1990s and 2000s has changed the way brands and companies use technology for marketing. As digital platforms are increasingly integrated into marketing plans and daily life, and as people use digital devices instead of visiting physical stores, digital marketing campaigns are becoming more frequent and effective.

Digital marketing techniques such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influence marketing, content automation, campaigns, data-based marketing, e-commerce, social media marketing, social media optimization, direct email marketing, screen advertising, e-book advertising, optical discs and games are increasingly used by our advanced technology. In fact, digital marketing now extends to non-Internet channels that provide digital media such as mobile phones (SMS and MMS), reminders and mobile ringtones. In fact, this extension to non-Internet channels distinguishes digital marketing from online marketing, another general term for the above marketing methods, which are carried out exclusively online.

Given the availability of the Internet today, would you believe me if I told you that the number of people who connect to the Internet every day is increasing?

 That’s what it is. According to Pew Research, in the last three years alone, “constant” use of the Internet by adults has increased by 5%. And while we often say this, the way we shop has really changed, which means that offline marketing is not as effective as it used to be.

 Marketing has always been about communicating with the audience in the right place at the right time. This means that today you have to meet them where they already spend time: online.

Enter digital marketing – in other words, any form of marketing that exists on the Internet.

What does Digital Marketer Do?

Digital marketing experts are responsible for promoting brand recognition and leadership across all digital channels – both free and paid – available to the company. These channels include social media, the company’s own website, search engine ratings, email, demos and a company blog.

The digital marketing specialist usually focuses on different key performance indicators (KPIs) for each channel to properly measure the performance of the company on each channel. For example, the digital marketing specialist in charge of SEO measures the “organic traffic” of his site – the traffic of visitors who find a page on the company’s website using Google’s search engine.

Today, digital marketing plays a lot of roles in marketing. In a small business, a generalist can own many of the digital marketing tactics described above at the same time. Larger companies have a number of specialists in this tactic, each of whom focuses on only one or two digital channels of the brand.

Inbound Marketing vs. Digital Marketing

On the surface the two appear to be similar: Both are primarily produced online, and both focus on creating digital content that can be consumed by people. So what’s the difference?

The term “digital marketing” does not distinguish between push and pull marketing tactics (or what we might call “inbound” and “outbound” methods today). Both can continue under the umbrella of digital marketing.

Digital output tactics aim to place a marketing message directly in front of as many people as possible in the online space, regardless of whether it is relevant or welcome. For example, the eye-catching advertising banners seen at the top of many websites attempt to transfer a product or promotion to people who are not necessarily willing to receive it.

On the other hand, marketers who use digital entry tactics use online content to attract their target customers to their websites by providing them with useful assets. One of the simplest but most powerful inbound digital marketing assets is a blog that allows your website to benefit from the terms your ideal customers are looking for.

Ultimately, inbound marketing is a methodology that uses digital marketing resources to attract, retain, and engage online customers. Digital marketing, on the other hand, is simply a general term for online marketing tactics of any kind, regardless of whether they are seen as inbound or outbound.

Types of Digital marketing:

Search Engine Optimization (SEO)

SEO is a common and important form of digital marketing. SEO is the art of ensuring that your websites and articles are as high as possible in the relevant search. SEO is organic advertising, i.e. you do not bet on positioning. Instead, you optimize your site, pages and articles using different methods to ensure that your site works as the optimal result when searching by keywords.

For example, if you sell flowers online, you can use search queries such as “sell flowers” and “buy flowers”. You will want to make sure that you have this text on the web page that you want to display for this search. In addition, you can keep a blog that tells you about specific colors or colors that are best suited for different occasions. You should make sure that you include the sentences and words that you want to use for these articles.

You will also want to name the images you use in these pages and articles so that they match the keywords you want to be ranked by search engines.

With everything you say, don’t go too far. Forcing keywords to pages and articles solely for SEO reasons can make your copy unnatural. Not only will search engines find it, but anyone who finds your pages and articles won’t enjoy them as much as they do, and they’ll have less chance to talk to your company.

Pay-per-click (PPC) advertising

PPC is a kind of paid SEO version. Instead of optimizing your site to prioritize search engines, you actually offer advertising space for certain keywords in search engines. The bidding process involves complex algorithms on the part of the search engine, but ultimately there are some aspects that the advertiser should prioritize:

Sentence amount

Display quality

Formats (including various extensions)

Expected percentage of clicks (CTR)

They come together to give advertising the rank of advertising. Ads are ranked against competing ads to determine where, if at all, the ad will be placed.

Renewals allow those who see an ad to perform certain actions. For example, the call extension allows the advertiser to click on a button and call your company.

Extensions are especially useful because they not only provide an additional call to action and personalized advertising, but also increase the chances that you will be able to use your advertising function. Because search engines consider advertising with extensions more intuitive and generally better than advertising without extensions.

To place ads on Google, you need to register here to open a Google AdWords account[]. Google offers fantastic AdWords certification at, which includes a detailed guide to the effective implementation of PPC advertising.

Social Marketing

Social media are convenient here and are so deeply rooted in our daily lives that it makes sense to use them in your digital marketing campaign.

You can use various social networks such as Facebook, Twitter, Instagram, Snapchat and YouTube to promote your brand among an ever-growing audience. You can use these platforms to directly promote your products or, more importantly, to publish branded content that entertains, trains and stimulates interaction with your audience.

A fantastic example can be found on the Red Bull Facebook page. Here they share various extreme sports shows and videos that are of interest to viewers of energy drinks. This creates a new level of relationship between Red Bull and its customers.

You don’t need the resources of major brands like Red Bull to do effective social media marketing. This kind of digital marketing allows you to write simple blog articles on topics relevant to your market and promote them on your social media platforms, or even share valuable content with other social media users.

You want your social media platforms to be portals that lead your audience to your website or offer.

Content of public relations work

Again, this is not a marketing method limited to digital platforms, but an essential form of digital marketing. Simply put, people are more convinced of others who complement your products or services than of your own advertising.

To take advantage of this digital marketing opportunity, your marketing strategies must include appropriate digital content platforms on which you can be represented. PR is particularly useful for small businesses and brands looking to gain a reputation. These companies can grow very quickly if they are supported by a respected source. However, all companies and brands will benefit from good public relations.

A useful way to increase the power of public relations is to ask translators to rate your company on a platform like Facebook. You can even offer them something of value in exchange for a rating – for example, a free sample of another product. However, it is important to note that you cannot tell them that they have to give you a certain score; only that they have to give you an honest score in order to get the bonus that you offer.

Postal marketing

Accidental mail is dead, and e-mail has resumed its role in communication. Take advantage of the popularity of email as a means of communication, using it to communicate with customers and target groups. A great way to do this is to use newsletters. Make sure your website has a clear and attractive subscription form that your visitors can fill out. You then receive direct and optimized support to inform them about your products and services, as well as the special offers you offer.

You should also consider exchanging values – you give something when they subscribe to your newsletter. Free e-books and downloadable manuals are typical examples of valuable suggestions you can offer in exchange for your email address. This technology is very valuable because it encourages the reader to provide you with their email address. Finally, we have reached a point in the online world where people’s mailboxes are overloaded, which reduces the likelihood that people will give their email addresses for free.

Email support has a number of intuitive features, such as the ability to customize messages and the ability for recipients to specify the support they want. These features provide a communication portal adapted to the individual needs of your customers. Almost everyone today has an email address, so this is a form of marketing with great potential.

Don’t forget to add value to your newsletter, otherwise, your subscribers will ignore your messages and they may even unsubscribe. You should take care of providing interesting content, photos and links to other interesting things in the newsletters. At Conversion Advantage, we believe in a 70/30 divide between value content and the promotion of your offerings.

Mobile marketing

Mobile devices continue to be widely used. According to Adweek (, 45% of purchases are mobile.

Take advantage of this trend by creating mobile marketing campaigns that offer their mobile customers the best experience, which in turn leads to more action. AdWords enables mobile marketing campaigns that are much more effective than traditional campaigns.

Applications are becoming more and more popular among mobile users, and an intuitive application can also bring additional revenue.  Many people appreciate the ease of use of the application by scrolling through the pages of a mobile phone to find what you’re looking for.

Creating an app can be challenging, so it’s best to ask someone who understands the process of creating an app for you. However, once you have the opportunity, it can be a great way to stay in touch with your customers and make them special offers.

Brand journalism

Consumers are becoming more aware when they advertise. Fashionable words and kitschy smiles have stopped working, as they did in the past. Marketing companies need to find other ways to convince consumers to buy their products and services.

How digital marketer Helps Grow your business:

You will probably advertise in local newspapers, on television or on posters.  These techniques will help you introduce yourself and shoe sales may increase.

But now you come to introduce me, tell me the last time you saw a product ad on a billboard on the road, and don’t forget to buy it. Very probably very, very negatively.

In this growing digital world, everyone is busy with their mobile phones and laptops, so these billboards and newspaper ads get the least attention. It is therefore ideal for advertising your product in places where you can achieve maximum presence, which are essentially digital platforms (Internet).

Before we talk about how digital marketing works, let’s first answer the question: what is digital marketing?

Digital marketing is a way of promoting brands and products online on digital channels.

Digital marketing works with a number of different marketing strategies, each of which can be used for different purposes, although they have a common purpose.

The first step in digital marketing was search engine optimization. In this step, digital marketing deals with issues such as how to get your website to reach a high ranking on Google. It is very important to be at the top of the Google search results page because 95% of people like to click on the first 3 sites.

Then the next step is to decide on a digital marketing technique to promote your business, it can be anything from email marketing, social media marketing, affiliate marketing, etc. or a combination of two or three techniques. Every business is different, so choose the right marketing strategies for your business.

The most positive aspect of digital marketing is that it is not necessary to promote your product to everyone. You can easily select your ideal customers or target groups and target your promotions to them.

You can choose which age group of people can see your ad, in which area, from which data to date all you can choose and consequently you can display your ads.

Benefits of Digital marketing:

Unlike most offline marketing, digital marketing allows marketers to see accurate results in real time. If you have ever placed an ad in a newspaper, you will know how difficult it is to estimate how many people actually went to this page and noticed your ad. I don’t know exactly if this ad was responsible for the sales.

On the other hand, with the help of digital marketing, you can measure the return on investment in almost every aspect of your marketing efforts.

Here are some examples:

Site traffic

With digital marketing, you can see the exact number of people who have viewed your website’s homepage in real time using the digital analysis software available on marketing platforms such as HubSpot.

You can also see how many pages they visited, what device they used and where they came from, as well as other digital analytics.

This information will help you determine which marketing channels to spend more or less time on, depending on the number of people these channels bring to your site. For example, if only 10% of your traffic comes from organic search, you know that you may have to spend some time on SEO to increase this percentage.

Offline marketing makes it very difficult to understand how people interact with your brand before interacting with a vendor or making a purchase. With digital marketing, you can identify trends and patterns in people’s behavior before they reach the last stage of the buyer’s journey, which means that you can make more informed decisions about how to attract them to your site, right at the top of the marketing funnel.

Content performance and leadership development

Imagine that you have created a product brochure and sent it to the mailboxes: this brochure is a kind of content, but offline. The problem is that you have no idea how many people have opened your brochure and how many people have thrown it directly into the garbage.


Now imagine if you had this brochure on your website. You can determine exactly how many people saw the page where it was posted and collect the contact details of the people who uploaded it using the forms. You can not only measure how many people are involved with your content but also create qualified links when people upload it.


Attribution modelling

An effective digital marketing strategy, combined with the right tools and technologies, allows you to track all sales to the first point of contact of a customer with your business in a digital format.

We call it attribute modeling, which allows you to identify trends in how people explore and buy your product, helping you make more informed decisions about which parts of your marketing strategy deserve more attention and which parts of your sales cycle need improvement.

The link between marketing and sales is very important: according to the Aberdeen Group, companies with a strong sales and marketing focus achieve an annual growth rate of 20%, compared to a 4% decline in the income of poorly oriented companies. If you can improve your customers’ journey through the digital buying cycle, it is likely to have a positive impact on your business results.

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