Cornflakes may not be your favorite breakfast cereal, but it remains one of the muesli that is always on the breakfast buffet and always in your mother’s pantry. However, it could be that your aversion to cornflakes is not accidental, as Mr. Kellogg has actually developed cornflakes to keep children from masturbating! He had specific ideas about masturbation and wrote, “If illicit sex trafficking is a heinous sin, then self-pollution is a crime that is doubly heinous.” He believed that certain foods led to “self-pollution”, like spicy food, meat and in general anything that tasted too good. One of the biggest fights he had with his brother and business partner was adding sugar to cornflakes. Kellogg’s brother had the (right) idea that sugar would greatly improve the taste of the cereal, but Kellogg stood by his original vision, the simple and boring sexual desire to kill food so that the flakes remained unsweetened.