In our last Sales technique article we discussed about Best Sales Technique: 1. Now, we have come up with Best Sales technique of Dell from which you will get real life example. so, lets learn about best Sales technique of Dell company used:
You must have heard the one about “If the automotive industry had developed its products”. As fast as the computer industry has been in the last 30 years, a Rolls Royce would be a Rolls Royce.
Who are able to break the sound barrier, use just a teaspoon of gasoline to get from the
from coast to coast and costs less than a dollar. I’ve been worried about this ever since the
Aphorism should include the expression “and the size of a matchbox”, which would lead to distortion.
It would undoubtedly reduce the usefulness of the car. But the mood is understandable and understandable. The sales innovation behind the Dell Computer Corporation is a fine example of the really incredible advances in the computer industry.
In 1969, for $350,000, a company was able to buy a computer that had a central processing unit with 16 kilobyte core memory, four magnetic tapes, one card reader and a line printer. This machine took up around 60 square meters of fully air-conditioned space.
Today it was able to do much less than a laptop.
So, what else did you get for your money? The answer to that is that you have a Support team: not only hardware engineers – you paid for them separately – but also People who knew your business reasonably well and had access to people who were able. Experts in your industry. That meant that the computer company, like your banker or your accountants, contributed to the strategy and operation of your business.
Business. In fact, IBM had made this their unique selling point. Stage of their growth.
The reason computer companies could do this was because of the gross margin of
the hardware was between 50 and 60 percent and the software they gave away.
The machine was very limited.
The arrival of the personal computer forced both customers to make big changes.
and suppliers. Falling margins meant that hardware suppliers needed significantly more money.
Sales volume to make ends meet. Customers also learned how much they had learned.
They could expect more from computers. The suppliers turned to a different sales department.
Channels – retailers and resellers who create added value with software packages.
Until 1984, the relationship between a computer supplier and one of its customers,
apart from the very large, was performed by third parties. The next groundbreaking step
belonged to Michael Dell, who founded his company this year.
The aim was to restore supplier/customer loyalty by selling personal computers. Systems directly to corporate customers. The argument was simple. If you remove retailers and resellers, you remove time delays and costs and most It is important that you have a direct connection between the supplier and the customers.
Problems and expectations. You order your computer by phone or e-mail. The Internet and you get what you need, nothing more and nothing less. It was a very successfully sold innovation and the company has grown into a turnover. The company’s annual turnover is around 31 billion dollars.
Always ready to adapt its strategy to new market conditions, Dell didn’t stand still at all. Use of expensive premises owned by For example, Wal-Mart was discontinued in favour of further concentration. On the Internet. The web medium for sales is now approaching $8
Billions per year. This is my estimate based on a number I have received of Dell for the period up to 1999.
Orders from the Internet go directly to the factory and the company boasts that it can assemble and package a custom PC in less than an hour. Falling component costs and Dell’s own efficiency gains offer even more opportunities for Dell. Possibilities for expansion. Currently, Dell accounts for approximately 60% of consumer PCs.
Market where the price is between $2500 and $3000. It has only 1% of the Market for PCs under $1,500. This is their new goal. Put on the brand name and production efficiency, it expects to be able to compete well in this area without suffering as a result. A body blow from the compressed edges, the bugbear of the current players. It is intended to further expand the direct-to-customer business.
Model and Calendar 2001 was the first full year in which Dell managed the global computer systems. Industry with a market share of nearly 14 percent. The company tells us that we can expect. Further growth as it believes that the best days for Dell and the industry as a whole are still the best
Dell has used a useful comparison to illustrate why this growth is likely to be true. When you remove retailers and resellers, you eliminate time delays and costs, and most importantly, you have a direct link between the supplier and the problems and expectations of customers.
In 1982, Intel introduced its 286 chip, which was capable of processing 2.66 Millions of instructions per second, MIPS for short, at a Cloc-K speed of 12 million cycles per second.
Megahertz. Today’s Intel Pentium II processors are capable of considerably more.
The Intel Pentium II processors are capable of more than 600 MIPS at 450 megahertz and the strong upward trend. The trend is expected to continue. This is also true. The Pentium 4 now goes with 3 GHz, six or seven times the value of old 450 mentioned in the offer. MIPS are no longer such a relevant measure these days, because of the different ways processors follow instructions. Suffice it to say that the speed of development is not weakened. Come on BMW/Rolls Royce, fit in.