There is no doubt that blogs are the most important thing in the online world today. Wherever you surf, blogs are growing like mushrooms, whether they are used for personal or professional purposes. But first of all, what is a blog? It is a diary where you can post your thoughts, feelings or other things, except that it is online and the public can read it. But enough of that. Gone are the days when they were only used for personal reasons. On the business side, they can be a very useful tool to stimulate your business and keep your customers informed about the products and information you have. But if you still have trouble keeping up with the latest news these days and you think you’re not a great writer either, let me give you some useful topics on which you can write to give your customers many reasons to keep coming back to your site.
1. News. Okay, maybe that’s fundamental. After all, it is because of your company or your business that you created a blog, isn’t it? Write about the products you sell. Give them an overview of the benefits that your potential customers could gain from their purchase, with a link to your main site to read the full sales letter. You can also write about product updates. Post news from the industry in which you work. If you sell products that help people get better rankings in search engines, write about search engine news. Or, if you or your department has been featured on television, in newspapers or on noteworthy websites, write about it. Don’t forget to post the seminars or gatherings to which you have been invited.
2. History of your company. Maybe this one has already been on your main site, but who cares? People forget it. They come and go and the chances are, when they visit your site, they don’t read it. Write about how you started, the reputation and achievements you have earned, and the awards or prizes you have received, with a link to your site. In this way, you will tell them why they should buy from you and that you are a real person who is building a reputable business. Add an employee profile if someone also works for you. If you have good traffic or site statistics, it is also worth mentioning.
3. Customer comments. When an enthusiastic customer sends you an email about how your product has helped them, share it on your blog. You give your visitors a convincing reason to buy from you.
4. Website of the week / month. Mention a site that does not compete with you but that completes your gain. Explain to them why you love it and why it deserves your recognition.
5. Contests, surveys, quizzes, questionnaires. If you are running a contest, post it on your blog to encourage visitors to participate. Attract their attention by including the prices, a bit of the rules, with a link to your site for more information on this subject. Or do a survey. This could give you information about the product you are selling, how you could develop it further.
6. Tip of the day. Write about a new tactic you have developed or something you have learned and perfected.
So, here it is. Whatever your activity, there is undoubtedly always something you will certainly want to write about. Give it a try. And he will reward you soon.