Most people calls search engine optimization as SEO Marketing. So, Both the thing are same and they bear the same meaning. SEO marketing is one of the main marketing strategies that can assist online businessmans to build a successful Internet business career by search engine optimization (SEO), the process of tailoring your website to the algorithms that search engines use to rank websites based on “signals” that the site emit
Moreover, SEO marketing algorithms continue to differentiate with time as the Web world or internet world evolves, so online retailers need to evolve with the engines evolving. We should keep ourselves up-to-date with best practices to achieve the best possible rankings for any relevant keywords.
If you want that, your website should rank well in 2019, here are 6 inevitable components of SEO that online business should know about when ensuring optimization of their e-commerce website to rank well in top search engines like google, bing, yandex:
KeywordsIf you want to be successful in SEO marketing marketing, Keyword research is the first step. The persons who have been successful in SEO marketing understand what people are searching for on the internet when discovering their business in a search engine. These keywords they use to drive targeted visitors to their products. First of all, start brainstorming the potential keywords, and see how the competition looks by using Google AdWords Keyword Tool and google planner tool. If you find that, some keywords are very much competitive in your niche, search for and go with long-tail keywords (between two and five words) which will be easier for you to rank in the search engine. The longer the keyword you select, the less competition you will have for that phrase in the search engine.
Meta tags. At present, meta tags play very crucial role in SEO Marketing. If you type any word or keyword into a search engine(Like Google, bing), you’ll see how that keyword is found in the title for that page. Google mainly look at your page title as a signal of relevance for that certain keyword. The same thing holds true for the description portion of that page also. Now, you hardly need to worry about the keyword title tag — Google has publicly declared that it doesn’t pay attention to title tag only since it has been abused by webmasters and everyone those making an attempt to rank surely keywords.)