Quality contents Importance:
The driver of any heavy-duty viewers or traffic campaign in any website is the quality and volume of your content. If your website contains content is of average quality and covers the same information dozens of other sites have covered, it will not attract many links.
If, however, you are putting out quality content, or you have a novel tool that many will want to use, you are more likely to receive external links. At the beginning of any SEO campaign, you should look at the quality of content on the site and the
available resources for developing new content. You can then match this up with your target keywords and your link-building plans to provide the best results.